Time-Warner: Vodka Ad Campaign Reconquers California for Mexico

Posted on April 4, 2008

Taking the Reconquista concept all the way to the end, Absolut Vodka launched an ad campaign that appears on billboards and at least one magazine that features a map of the western U.S. and Mexico with nearly the entire west coast appearing as a part of Mexico. This ad appears in Quien Magazine, which is owned by Time Warner and also appears on billboards in Mexico. Quien claims a “total audience” of 513,000 readers in Mexico and the southwestern U.S.

The map covers what used to be Mexico’s claimed borders before our 1846 war with them from which the U.S. took possession of California, Texas, New Mexico, etc. But, the ad shows those states as part of Mexico with the “Estados Unidos De America” situated to the north and east of the “Absolut World” Mexico.

In a day when immigration issues are incendiary between our two countries, Time Warner accepting ads that stirs Mexico’s sentiments to “take back” parts of the U.S. (as the term Reconquista means) as their own territory is quite extraordinary.

One would think that such a hot button issue would have raised a few eyebrows with Time Warner? Even worse, this ad never raised a fuss with anyone even as ads for other products were pulled because of “offending” people.

Last year, a Snickers ad was pulled from airing on TV when gay activist groups complained that the ad, which showed two men eating a snickers and accidentally locking lips, was “offensive” to gays. A GoDaddy ad was pulled in 2005 for sexual content. A pro-life ad was even pulled in Ontario this year because the pro-life message was somehow “offensive.”

Yet, an ad showing the west coast re-conqured by Mexico doesn’t raise a peep?

Michelle Malkin has a page on this, so does Hot Air, Snappedshot.com and Gateway Pundit among others.

If you’d like to voice your concern to the importer of the alcohol, try V&S Group.

They can be reached at the follow email addresses:

Claes Ã…kesson, VP Corporate Responsibility - claes.akesson@vsgroup.com

Sofia Leffler Moberg, Manager Corporate Responsibility - sofia.leffler.moberg@vsgroup.com

Jacob Broberg, Senior Vice President V&S Corporate Affairs & Communications - jacob.broberg@vsgroup.com

Bengt Barron, CEO - bengt.barron@vsgroup.com

Contact information for Absolut:

Jeffrey Moran
Director of Public Relations and Events
The Absolut Spirits Company, Inc.
1370 Avenue of the Americas
New York, NY 10019
USA
Phone, direct: +1 212 641 87 20

» Filed Under Liberal Media/Bias, News

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3 Responses to “Time-Warner: Vodka Ad Campaign Reconquers California for Mexico”

Paul Reveere - one if by land on April 6th, 2008 3:30 pm

The Absolut ad sparks strong response because it is a symbol of legitimate public concern about the invasion of the U.S. by millions of foreign aliens. When millions of illegal aliens are openly invading the U.S. the issue of illegal immigration has grown into an issue of invasion, a National security issue. The scale of the problem (millions of aliens overwhelming U.S.) means that the aliens are not only “illegal immigrants” but also invaders.

Citizens are justifiably outraged that the federal government has refused to stop this invasion of millions of aliens. The primary duty of the President and the federal government is to protect the homeland from invasion. Someone needs to bring a lawsuit compelling the President and the federal government to perform its duty and defend our borders from invasion (not just “illegal immigration”).

Because of the scale of the problem (millions of invaders) and the nature of the problem (invasion), the U.S. armed forces need to replace the border patrol (ICE) as the primary defender of the border.

The invasion of the U.S. by millions of Mexicans is an act of war by the government of Mexico. The U.S. needs to issue an ultimatum to the government of Mexico to stop the invasion within 90 days, or face the consequences of its continuing act of war against the U.S.
Bud on April 7th, 2008 5:27 pm

I have to say we need to file a lawsuit on our Governments as to open there eyes stop the invasion as i had to come here legely and there should be no diffarance for anyone!!!! and my parents cound not work here unless they had a green card and how is it that they come here get welfare and medical and a place to live and my wife a single mother with 3 kids prior to us getting married could not get any of this help and she was born her.
People we need to wake up and do something call your congressman we need NOW.
rocco on April 10th, 2008 3:10 am

Shame on the U.S for trying to impose censorship on the freedom of expression on a foreign country. Mexicans have the same right to expression and patriotism as the United States. There is nothing offensive about this image. It is portraying an image that reflects the actual map of Mexico in that time. Whether or not the lands were stolen, they have the right to that judgment and opinion as well. Why is that that BIg Bully Sam can make judgements, jokes and invasions on other countries but is easily fused when something is implied about them. Absolute should resist the boycotting. May your business flourish and be prosper.