Sarah Palin sells 300,000 in her first day; favorable numbers rising
Posted on November 19, 2009
In a completely unsurprising turn of events, it turns out that the preorders for Sarah Palin’s book Going Rogue were not just a fluke. She’s sold 300,000 copies in her first day alone. Harper-Collins is undoubtedly thrilled.
Going Rogue is going gangbusters, and it looks like both Palin and her publisher, HarperCollins, are going to make some serious money off of it. According to industry insiders, Palin got a $7 million advance for her book. She’s earning a royalty rate of 15 percent, which means she makes $4.35 per book sold, and therefore needs to sell 1.6 million books to earn out her advance. The Wall Street Journal reported Wednesday that HarperCollins had printed another 100,000 copies of Going Rogue, bringing the total in print to 1.6 million. Palin would need to sell all of those to earn out her advance, so it’s unlikely that’s going to happen.
But HarperCollins will be making money long before that. There’s a rule of thumb in the industry that publishers net about $10 per hardcover sold, after expenses, but before the cost of the advance. Once she’s sold 700,000 copies, then, HarperCollins is in the black. And what of that 1.6 million printed? An ideal “sell-through” rate is about 75 percent, which means HarperCollins thinks it’s going to sell about 1.2 million copies. At that level, Palin will have made $7 million and HarperCollins $5 million of its own.
A HarperCollins insider told The Daily Beast that the book sold a staggering 300,000 copies on the first day alone, which was Tuesday. “Sales are phenomenal, and we are convinced that the book will continue to sell phenomenally for some time to come,” says the insider. They’re not prevaricating: As of 2:30pm today, the book was #1 on Amazon, ahead of both Stephen King’s new novel, Under the Dome, and Dan Brown’s The Lost Symbol. The latter sold 1 million copies on its first day, but that figure included the UK, and top fiction generally trumps non-fiction. Any way you carve it, Going Rogue looks to be a $12 million goldmine.
On top of that, her favorables are rising.
As Sarah Palin blankets the media on a whirlwind book promotion tour, the former vice-presidential contender is clearly back on America’s radar screen. Despite being characterized by many as a divisive force in her party and the nation, Americans are much more likely to give Palin a positive rating (47 percent favorable) than another prominent female leader — Speaker of the House Nancy Pelosi (28 percent favorable). Moreover, about six in 10 Americans (61 percent) think Palin has been treated unfairly by the press, according to the latest Fox News poll.
Something tells me that the longer Democrats are in power, the more likeable Sarah Palin is going to be to Americans. Love her or hate her (and I love her), you cannot deny that she is on fire right now. 1500 people waited in the freezing cold to meet her. There’s even polling showing that, if the 2012 presidential race were held today, and Palin was running against Obama, they’d basically be in a dead heat among independents, the most important block of voters later. The mainstream media may try to demean and diminish her, but her star is clearly rising. And unless Obama suddenly turns into some kind of fiscal hawk overnight (not likely), she’s just going to keep looking better and better.
2012 is looking like a better and better year.
Cross-posted from Cassy’s blog. Stop by for more original commentary or follow her on Twitter!
» Filed Under 1st Amendment, Barack Obama, Conservatism, Fox News, Journalistic Malpractice, Liberal Media/Bias, Nancy Pelosi, News, Polls, Sarah Palin
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5 Responses to “Sarah Palin sells 300,000 in her first day; favorable numbers rising”
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The obvious observation is that leftists hate those who terrify them. Palin terrifies them, doesn’t she?
And I suspect Palin is quietly chuckling and saying to herself, “Let them hate me… so long as they fear me as well.”
Long live Sarah.Those who love you are more than those (liberals idiots) who envy your success. Liberals fail in everything they do.
Sarah Palin is the real deal.
Palin won’t get the nominee in 2012. She didn’t finished out her term as the Governor of Alaska. She just quit! Palin wouldn’t say why she resigned. I don’t think we are not ready for woman to become a President.
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Moderator’s note: ml, I notice your comment originates from an educational institution. Might I suggest you get your nose out the boards and back into your books?
ml: Please! Everybody with an ounce of common sense knows why she resigned and there are many, many citizens that still recognize courage, and what she had to do in order to protect her family and state. She may not get the nomination in 2012, but she may not want it. By the way she DID state over and over again why she resigned, I don’t know what you’re talking about. She and her state/Administration were being bogged down by an ethics law that took up all their efforts, they were going after her family every way they could, and she gave the helm to her Lieutenant Governor who shares her philosophies in almost every way while she released her state, her Administration, and her family from the bonds that were strangling her and putting her state into debt because of it. Her decision, it appears, was brilliant and she’s in the “attack mode” now as opposed to doing the “rope-a-dope” every day. In case you haven’t noticed, she’s one of the most, if not THE most popular public/political figure right now. I hope she makes more money than she even imagined and she runs for President in 2012, because I’d vote for her in a heartbeat.
I was over on the HuffPo blogs last night, to summarize, much of HuffPo and many, many of its readers are in a FURY over Palin. Even the Leftys there were commenting on how many Palin stories are on HuffPo alone.
The commentators are trying to reassure each other that the book really isn’t selling and of course that the people buying it are dumb. One stated that the books are being bought up by the RNC and being stored in a warehouse to make sales figures look good. I asked for proof but I never got a chance to see if I got a reply.
In summary, if you want to infuriate – and I mean INFURIATE the Left, go buy a copy of the book for yourself and your friend. Palin is a great person with solid Conservative beliefs. And she drives the Left nuts!
AND DON’T FORGET TO CALL BOTH YOUR SENATORS TODAY AND TELL THEM TO VOTE NO SATURDAY NIGHT ON HEALTHCARE!!
Keep the faith!