Pepsi Gets More HopeyChangey
Lite fare for your evening entertainment. Marketing Shift finds out something interesting about the new Pepsi marketing style (besides the gawdawful Obambi style logo)
During your last trip to the grocery store, you may have noticed a few changes in the soft drink aisle. If you’re a fan of Pepsi, Mug Root Beer, Sierra Mistor Mountain Dew, you probably already know what I’m talking about.
Pepsi Bottling Group has officially applied the “smaller is better” philosophy to its packaging. The 12-pack we’ve all become accustomed to has been temporarily phased-out and replaced by an 8-pack in 20% of America’s stores, including the state of Florida, my home state.
Pepsi claims higher prices for energy and food combined to raise expenses by 11%/ They’re betting the 8-pack will appear as a better value to consumers. Who does Pepsi think they’re fooling?
The 8-pack might be easier to carry around, but that’s where the “value” ends for me. I’m used to paying about $3.50 to $4.50 for a 12-pack, $10 for three 12-packs during specials. I just paid $3.50 for the new 8-pack at Publix, which shows that Pepsi is out of touch with the average shopper.
Hmm, so, like the Messiah Pepsi is trying to cash in on, they are, well, since this will be cross-posted at Right Wing News and Stop The ACLU, as well as my site, Pirate’s Cove, I’ll avoid using words and phrases like screwing us, hosing us, boning us…..ah, um, well, too late. Why am I starting to think this will be like Obama’s plans, less for more?
Check out Marketing Shift’s follow up post, too.
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Posted by William Teach on February 15, 2009 9:08 pm
» Filed Under Barack Obama, News
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5 Responses to “Pepsi Gets More HopeyChangey”
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Pepsico management has been imbibing too long on its own product, probably since it has fermented so long on store shelves. . . ever since Pepsico began this STRANGE odyssey. Florida consumers are fools to pay $3 to $4 for a Pepsi 8-pack, while Coke is charging the same for a 12-pack. Coke is already paying the price for its $1 increase on its 12-pack by a 3 per cent drop in profits. Pepsico’s profits on its 8’s are something of a massacre, down 27 or 37 per cent. I wish no further ‘good’ luck to Pepsico during their little Florida ‘experiment.’ I used to be a loyal Pepsi drinker the past 20 years. Maybe when they come back to reality, I MIGHT go back.
I’ve been a Dew drinker for ages. Long gone are the days of TASTE when glass was replaced by plastic (plastic can be tossed around and not so easily broken, ruining the flavor with the shaking). Then 20-ounce bottles started to cost more than 2-liter bottles ($1.39 for a 20-oz single vs. $0.99 for a 2 L). I now buy it in 2 liters – as do a lot of others I know. Now that Pepsi knows we’re onto them, they jacked the price of the 2 liters up nearly double.
And the taste still pales in comparison to the glory days of glass bottles.
And I thought I was the only one who noticed how much alike the Pepsi logo is to the Obamanation logo. Nice to see others have noticed too.
I too buy the big bottles instead of the 12 packs and 12 packs only when they are on sale. This 8 pack is a bunch of …..
I think you’re looking too much into that new Pepsi logo. Pepsi actually started working on that logo before the Obama campaign started.
The only similarity between is that they have the same colors and are in a circle, anyhow.
I don’t like price hikes anymore then anyone else but in their defense have bought fuel lately? Now think how much 10,000 gallons cost for a fleet! Thank you al qaeda and green peace(of-sh*t)