Comments on: Champions can eat any kind of cereal they want! http://www.stoptheaclu.com/2008/08/21/champions-can-eat-any-kind-of-cereal-they-want/ Beating Them With Their Own Sickle And Hammer Mon, 13 Feb 2012 15:23:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: elo http://www.stoptheaclu.com/2008/08/21/champions-can-eat-any-kind-of-cereal-they-want/comment-page-1/#comment-94825 elo Mon, 25 Aug 2008 15:15:06 +0000 http://www.stoptheaclu.com/?p=10458#comment-94825 I agree that obesity obviously isn't Phelps responsibility..and that it's overreacting to say that by sponsoring a sugary cereal, he will necessarily be contributing to the epidemic. But - with all the sponsorship offers Phelps receives, it does seem that it would make more sense for his own personal brand to sponsor a healthier cereal--this could increase/help conserve the value and integrity of his own brand. The very fact that some people Are upset about his sponsoring of a sugary cereal suggests that his brand could be hurt by this endorsement--whether or not that's fair. (And will the $ he earns from Kelloggs offset the losses in future potential earnings..impossible to calculate.) Dr. Tantillo ('the marketing doctor') has a branding blog ( http://blog.marketingdoctor.tv ) and did a recent post on the Michael Phelps brand, discussing the challenges Phelps will have in leveraging his brand for promotions (lack in popularity of swimming as a sport in the U.S., the fact that his brand is closely tied to the Olympics, which is episodic..) and also pointing out ways Phelps will be able to succeed despite these challenges. The promotional ideas he suggests also have a more intuitive tie to Phelps himself. http://blog.marketingdoctor.tv/2008/08/20/brand-advisory.aspx I agree that obesity obviously isn’t Phelps responsibility..and that it’s overreacting to say that by sponsoring a sugary cereal, he will necessarily be contributing to the epidemic.

But – with all the sponsorship offers Phelps receives, it does seem that it would make more sense for his own personal brand to sponsor a healthier cereal–this could increase/help conserve the value and integrity of his own brand. The very fact that some people Are upset about his sponsoring of a sugary cereal suggests that his brand could be hurt by this endorsement–whether or not that’s fair. (And will the $ he earns from Kelloggs offset the losses in future potential earnings..impossible to calculate.)

Dr. Tantillo (‘the marketing doctor’) has a branding blog ( http://blog.marketingdoctor.tv ) and did a recent post on the Michael Phelps brand, discussing the challenges Phelps will have in leveraging his brand for promotions (lack in popularity of swimming as a sport in the U.S., the fact that his brand is closely tied to the Olympics, which is episodic..) and also pointing out ways Phelps will be able to succeed despite these challenges. The promotional ideas he suggests also have a more intuitive tie to Phelps himself.
http://blog.marketingdoctor.tv/2008/08/20/brand-advisory.aspx

]]> By: SpideyTerry http://www.stoptheaclu.com/2008/08/21/champions-can-eat-any-kind-of-cereal-they-want/comment-page-1/#comment-94556 SpideyTerry Fri, 22 Aug 2008 00:36:46 +0000 http://www.stoptheaclu.com/?p=10458#comment-94556 This is so beyond stupid I can't believe it. "It’s really quite simple. Stop overanalyzing, and tell your kids to shut their mouths and get some exercise." Well said. This is so beyond stupid I can’t believe it.

“It’s really quite simple. Stop overanalyzing, and tell your kids to shut their mouths and get some exercise.”

Well said.

]]> By: Liberalism Is A Mental Disorder http://www.stoptheaclu.com/2008/08/21/champions-can-eat-any-kind-of-cereal-they-want/comment-page-1/#comment-94515 Liberalism Is A Mental Disorder Thu, 21 Aug 2008 17:16:13 +0000 http://www.stoptheaclu.com/?p=10458#comment-94515 AMEN to everything you said, I have been advocating the same thing on my blog! AMEN to everything you said, I have been advocating the same thing on my blog!

]]> By: Alan Cassidy http://www.stoptheaclu.com/2008/08/21/champions-can-eat-any-kind-of-cereal-they-want/comment-page-1/#comment-94508 Alan Cassidy Thu, 21 Aug 2008 16:24:45 +0000 http://www.stoptheaclu.com/?p=10458#comment-94508 Parental responsibility!? You have to be kidding. Since when do parents have any kind of responsibility to their children? It is the teacher's job to make sure the kids learn. It is the government's job to make sure the kids are safe and healthy. It is the therapist's job to make sure the kid knows how to socialize properly. It is the drug company's job to make sure that the kid behaves. None of that is the parent's job at all. Or maybe all of that is the problem. Parental responsibility!? You have to be kidding. Since when do parents have any kind of responsibility to their children? It is the teacher’s job to make sure the kids learn. It is the government’s job to make sure the kids are safe and healthy. It is the therapist’s job to make sure the kid knows how to socialize properly. It is the drug company’s job to make sure that the kid behaves. None of that is the parent’s job at all. Or maybe all of that is the problem.

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